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Why is Unprotected Data a Business Problem?

Patrick Townsend, CEO & Founder of Townsend Security, discusses how unprotected sensitive data represents a company's failure to assess risk. Today, the average data breach costs an organization $5.5 million. The cost of a breach not only includes financial penalties but also forensics investigations, credit monitoring for customers, lost sales due to brand damage, and litigation costs. Assuming that a data breach will not happen to your organization because it has never happened before, or saying that you will just pay the fine is not a form of risk assessment.

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